Whenever you work on a new website for a business no matter what its size is, it is very important to know that a good website is what will keep them from coming back. On the other hand, you should not disregard the fact that it varies on individual preferences on knowing what makes it good. To give you an example, some make it usable while others are giving more emphasis on its appearance. If you’ll be able to meet all criteria for what’s deemed important to website design, then expect yours to be great.
Number 1. Appearance – no one wanted a website that looks dull or too flashy as it is a sure fire way of turning people’s attention away. Being able to strike a balance between a site that looks boring and too fancy is the key in unlocking the best website design actually.
Colors may be used as well in drawing emotional attachment from people which in turn could improve their willingness to make a transaction to your site. You may not believe it, the psychology of colors has been proven to be very effective and thus, it is used widely by professional website designers in an effort to manipulate message to its visitors. The design must never look confusing or too complex but instead, it has to resemble the business and to what services and/or products you’re offering.
Number 2. Website purpose – before you start working on website development, you’ll need to set the objectives and ask yourself on how you want your visitors to benefit from your site. The website’s content must be kept updated regularly and mind you as it’s very easy to tell whether or not a website has been updated. This is going to negatively reflect on the business since the homepage works like a resume. Basically, to reflect the main objective and to what it is that you’re trying to do is what you want the content of your site to become.
Number 3. Usability – mainly because of the fact that the internet has got massive amount of information, grasping other people’s interests and attention to make them stay longer on your site is quite difficult. For any website visitor, among the biggest turn offs is poor visibility. This is exactly the reason on why there are countless of web designer and developers who make sure that the site they’re working on is navigable and user friendly.
As you talk to a web developer regarding the design of your website, they are going to tell you that it mustn’t take more than 4 clicks before reaching the section they want from your site. So what professionals do is to ensure that it only takes no more than 2 clicks to reach the designated section.