Why Using Instagram is Beneficial to Marketing and Business Growth
Today a lot of people are finding the social media platform Instagram (short for instant camera and telegram) to be a very powerful and effective marketing tools where millions of people see your products or brand and grow a strong following from those who could related to that brand.
When users use Instagram, they simply taking a picture or a video using their mobile phones and send them on the site for the purpose of sharing them. Even without the usual sales pitch, posting your business images in Instagram will allow millions to see your marketing message. Viewers can be drawn to your product or brand by simply posting the right instagram image even without saying a word to them.
And this is especially true these days when most of social interactions are infused with visuals like snapping quick photo to text to a friend, or posing at a bar for a selfie and etc. So today, it is very apparent that visual content has a great impact on social networks when it comes to marketing your products. And it is here where you see the power of the word of mouth, only in the form of pictures to visually market your products across marketing channels existing today.
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Here is an example of how Instagram used on your site allows you to connect with customers across multiple channels which will help to increase your cross channel engagement. Say for example that you post in your website a photo which you already have in your Instagram account. And, imagine the scenario where a browser in your website sees your Instagram photos, decide to follow you and reconnect with you later on. This can happen vice versa where the person is in Instagram which can lead them to your website.
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This is just an example of how you can cross over a single photo to another channel, and there are a lot of other channels from which you can make these links.
You can be use that traffic that comes from Instagram photos are people who are super engaged. Since this is a mobile app, it drive more engaged traffic to your website more than any other social channel. Since Instagram is a mobile app, you can interact with persons who can give you straightway answers to the questions of a viewing buyer, and anyone who is animatedly viewing the picture. And also because it is a mobile app, it is all about original photos and videos created on an impromptu footage.