Marketing Strategy Over Time: Old Ways Vs. The New Ways
The huge multimedia industry of today is not only dominating us, it has literally gobbled us and to think that there are countless more ways in doing media marketing is almost inconceivable. Since we are wired to get attracted to new fads and crazed saying no to new interests in the media industry such as Pinterest, Google+ or LinkedIn is very hard for us to do. These new trends in media is considered the center of power in marketing, and it is the most ideal way at getting your hands on marketing data without spending too much. However, the new way is not the only available route for you to take. Therefore, the marketing confrontation begins.
Let us take for example the new trends in music that encourages us to like any new artists such as One Direction, but to say that these new artist is better than Beatles is practically unfathomable. The same can be said to marketing strategies. A few of the old ways could still be considered the best ways: effective, powerful and compelling.
Practically, when it comes to marketing, being able to combine both the old school and the new ways will allow one to provide a bigger marketing advantage.
Word of Mouth: Always The Better Way
If you are in search of a marketing strategy that provides effective marketing results and at the same time budget friendly,then the word of mouth is the best strategy you can enforce. This is one of the old but effective marketing strategy means, and this particular method has been used in the industry for quite a long time now. Personal accounts or word of mouth is by far more effective than any kind of excessive advertisement campaign as no matter what you put into your ads, the words of family and friends would still be more trustworthy to people. Having said that, new marketing strategies like giving loyal customers some rewards will certainly improve your game.
Incorporating your email marketing to referral programs is one of the best methods that you can use to do this.
Use The Printing Power
Most of the time, business owners thinks that the marketing strategies which involves printing is a very expensive strategy, which in reality is not. Though they may need a hefty amount of cash to be implemented, the truth is that they pack more punch than their counterparts in the world wide web. However, before you jump start your printing marketing strategy be sure to keep in mind that creativity is the key to success in this kind of strategy. Do not just catapult tons of mails and letters on customer’s letter boxes. You can instead make use of the invoice and orders and incorporate printed cards with a creative design and information of your new products and offers to the customers.